If ever there were a slogan for Now/It’s in 2018, it would probably be some combination of “spare no expense” (in this case, the “currency” serving as the “expense” would be time, sometimes more than anticipated) and “better late than never,” so “Better spare no expense late than never?”
A little hamfisted that one, but maybe (and that’s an incredibly uncertain maybe, at that) it gets the point across.
In short, my original plan for Now/It’s in 2018 was to vastly expand the depth, breadth, reach, and social standing of the site relative to Nashville and the online publishing community. While that was no doubt a high benchmark to pursue, “Would that it were so simple.” Sure, a Coen Brothers film quote (Hail, Caesar!) from 2016 probably isn’t the best pop cultural reference for a 2018 year-in-review, but I couldn’t remember any quotes from The Ballad of Buster Scruggs outside of “Pan shot!”
Coen Brothers’ zeitgeist speculation aside, I would find myself inundated with over-commitments and assurances to publicists, artists, individuals, and the like. Subsequently, 2018 was the year that Now/It’s cemented itself as a “labor of love.” There were times I felt bogged-down to Hell, but that just made coming out the other end in one piece (for the most part) all the more gratifying.
Nevertheless, the beauty of a labor of love is the opportunity to see what it can further grow into in the future. In this particular scenario, that future is 2019. There are plenty (see: a handful) of changes coming to the site, mostly in the form of new features (“Now/It’s: A Day in the Life”) and more interviews, with a particularly concerted effort in diversity of interviews. So that might mean fewer interviews by the end of the year, but by no means does it mean a decrease in (hopefully) valuable, entertaining, challenging, insightful, and stimulating interviews.
Thanks to all who interacted, conversed, skimmed, deep dived (dove?), and read in 2018. Here’s to keeping Now/It’s a “labor of love” in 2019
The following are selections from Now/It’s’ 2018 run of feature interviews. You can access the interviews in their entirety here.